parquet mauritania: Slacker reinvents itself: simpler, more approachable internet radio

Wednesday, February 13, 2013

Slacker reinvents itself: simpler, more approachable internet radio

If you were a fan of Slacker's old-school black and gold aesthetic, you can mourn its passing today. The internet radio service has just undergone a rebirth, with a brand new white and burnt orange logo and a completely revamped design -- on web, mobile and Xbox -- in an effort to reintroduce itself to the mainstream and stave off competition from the likes of Pandora, Spotify and Rdio. The new look is decidedly simpler and more approachable, with a prominent search box and a distinct blue and white theme that carries its way throughout all interfaces. Indeed, the smartphone apps are explicitly designed to mirror the site, not just style-wise but functionally as well. For example, it'll cue up the next song on a station or a playlist when you switch devices.

The pricing structure remains the same -- there's a free ad-supported version, a Radio Plus $3.99 a month option and a $9.99 per month Premium plan. The new iOS and Android apps should be available today, with Windows Phone 8 and BlackBerry 10 versions to come. For more on the relaunch and a few thoughts from Slacker's execs, join us after the break.

Filed under: Internet